Providing "First-Class" Real Estate Service & Quality Results Since 1987!

Selling your home is a complex transaction that takes time, effort, marketing capital, and expertise to complete.  In today's competitive real estate market it takes a skilled professional to obtain and close a sale at "top dollar".  What matters most is not what the agent does to get your listing but what he or she does with it once they have it.  

My Cutting Edge Marketing includes a written plan of action that is custom tailored to provide maximum exposure to your property.  I back my services with a Performance Guarantee that states you won't pay me one red penny until your home is sold and escrow is closed!  All marketing efforts are specifically designed to get your property sold at the highest price possible within a time frame that works for you.  With over 22 years of experience and hundreds of satisfied clients, I know which marketing methods and tools work best, and I have the historical data and top level sales results to back it up.  

Traditional print media, newspaper and homes magazine ads are simply no longer cost effective in today's high-tech world.  The NAR (National Association Of Realtors) is the largest trade organization in America, and they perform an extensive annual survey of homebuyers across the country and by region.  NAR's yearly report has consistently shown that less than 2% of all homes sold in the U.S. were purchased by Buyers who found their property in a "Homes" magazine advertisement.

75% of all homes sold in the U.S. today are sold through the local Multiple Listing Service (MLS), most often by another agent who located the property in the "Active" listing database for their Buyer client.  The Internet and MLS combined account for more than 85% of all home sales in the country.  Buyers are using the Internet for their home search now more than ever before, the most recent NAR Home Buying survey indicates that 86% of all homebuyers in the U.S. start their search on the Internet.  It obviously makes a great deal of sense (strategically speaking) to utilize marketing methods and tools that target other real estate professionals as well as the most popular real estate websites being viewed on the Internet.  Marketing dollars spent in these two proven areas of exposure are going to be much more productive than those spent on traditional print media advertising. 

Marketing where it counts the most is what I do best!  The net result to my clients is a closed sale at "top dollar” and a significant improvement in their bottom line instead of someone else's.  Why should you pay higher real estate commissions in order to offset the cost of expensive print media advertising that has proven over time to be not very effective in the sale of your property?  This kind of advertising benefits real estate companies and their agents much more than you (that is why you still see this type of advertising being used today). 

I offer smart commission plans that are based on your goals and objectives, while taking into consideration the type of property you have to sell, and the marketing tools neccessary to produce a "top dollar" sale.  It is important for you to understand that I set my fee for service, NOT my broker, or even my company.  I have complete control over all real estate commissions which gives me much more flexibility than most agents currently working for other well known national firms.  You will also Save On Closing Costs because my clients NEVER pay any escrow or title fees when they buy or sell real estate through me, this is another "value added" benefit not offered by most other agents.   

Since 1987, hundreds of buyers and sellers have relied upon me to get the job done.  With over 470 successful residential sales to my credit, I have consistently demonstrated that I have the necessary skills, knowledge, tools, and dedication to provide my valued clients with the "first-class" service that they deserve and the top quality results they desire.  "Your complete satisfaction is my #1 priority!"  

My company, Realty Executives is a successful, well financed international firm (headquatered in Arizona) that is rated in the "Top 5" nationally for residential sales volume.  There are currently over 3,600 Realty Executives sales agents in the state of California.  Our branch, "OC Coastal" is one of the fastest growing real estate companies in South Orange County with 7 high traffic locations and more on the way!

Give me and my company the opportunity to show you what we can do for you... I promise that you will not be disappointed.  Learn about the Realtor's Secrets that some agents do not want you to know.  "My client's goals are my goals, and I will always treat your real estate investment as if it were my very own."  

To get a detailed analysis of current OC market conditions and a professional opinion of value of your home, click here: What's My Home Worth.  Fill in the quick and easy property description with your address and contact info and I will respond to you as soon as possibly can (all inquiries are answered within 24 hours or sooner).