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WHAT YOU DON'T KNOW CAN HURT YOU!
After sellers sign a listing agreement they often do not know how well, or poorly their Realtor is marketing their property. The first 3 photos to the right are real life examples that were posted in the local Multiple Listing Service (MLS) for a 1.5 million dollar listing. The MLS listing information is the first impression that Realtors and Buyers usually see. Chances are that the seller of this OC property has no real idea of how poor the marketing truly is. And you might even wonder, what other deficiencies or inaccuracies is the seller of this property not aware of? Listings in the MLS often contain many serious errors regarding: square footage, the configuration of bathrooms, the number of rooms, lot size, the type of roofing material used, HOA monthly dues, property taxes, and numerous other details. All of these property details are very important in the marketing of your home, they can actually hinder your sale or create serious legal problems down the road if they are not researched properly and entered into the MLS database correctly.
CONTACT INFO & QUALITY MARKETING MATERIALS
Does your Realtor provide personal contact information on their advertising and signs, is there property flyers posted out front? If there is only an office number on the sign or ads, buyers will not be able to get information after normal business hours, and they will usually get a “floor” agent answering the phone during normal business hours who may know little to nothing about your property. If there are property flyers, are they high quality and printed in full color? Virtual (360 degree view) home tours are an essential part of marketing your property in today’s high-tech world. Does your Realtor use state-of-the-art equipment for their photography, and do they provide a high quality virtual tour to showcase your home and surrounding grounds?
YOUR REALTOR’S INTERNET PRESENCE
National surveys have shown that over 85% of all home buyers in the USA start their property search on the Internet. If your home is not getting the proper Internet exposure you are capturing less than 15% of the market! How many Internet sites will your property be listed on? Will your property have its very own web page displaying all of the finest features? All of the marketing material (ads, flyers, postcards, MLS info, etc.) should contain a specific web page link for potential buyers to view.
STAGING YOUR HOME TO SELL
A picture is worth a thousand words! The MLS photos to the right are actual examples of what poor staging looks like. Will your real estate agent help you prepare and properly stage your home for sale? Besides giving a much better impression when buyers view the home, a well staged home will always photograph much better as well. The photograph is often the first piece of marketing that entices buyers to want to see your home. Does your Realtor have experience working with a local home staging professional if your home is currently vacant?
PLANNING YOUR STRATEGY TO WIN!
As you can see a winning strategy requires much more than just putting a sign on your lawn and placing information with the MLS. The important consideration when listing your home is not what the agent does to get your listing, but what he or she does with your listing once they have it! I have over 22 years of experience in the preparation, marketing, negotiation, and selling of residential homes and estates. Strategic pricing, proper staging, superb knowledge of the coastal market, and a cutting edge marketing campaign are all vital factors in getting your home SOLD for “top dollar” in today’s competitive OC real estate market. Get the "first-class" service that your deserve and the top quality results you desire... Call me today for a Free "top dollar" property appraisal and complete market update. My 24 hour direct line number is: 949-887-7578
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